Maxime Archambault · Motion design
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Ultrawide Baselines

Nodar needed a Lottie file explaining their stereo camera tech—how ultrawide baselines improve range but need auto-calibration to stay accurate. I built a looping animation that made the technical problem and solution clear and digestible in continuous motion. The challenge was keeping it simple enough to understand while showing the complexity of what their software actually solves.

Le Mois de la prévention de la fraude

Ville de Sherbrooke needed three 30-second videos for Fraud Prevention Month through Standish, illustrating the most common scams targeting seniors: romance fraud, fake representatives, and grandparent scams. I handled motion, illustration, and audio, keeping everything simple and slow-paced so older audiences could follow along. The budget was tight, which meant smart choices about where to add detail and where to stay minimal.

Mon radar me dit que…

Standish Communications was commissioned by CIME to create a playful and inclusive campaign aimed at raising awareness of discrimination. They needed a motion design partner capable of delivering animations aligned with CIME’s mission. CIME, a non-profit organization, works to help women integrate into the workforce. The campaign, in partnership with CNESST, was launched on Facebook, Instagram, and YouTube.

Typo Poster

Personal project exploring type in motion. No client brief, no constraints, just a chance to push lettering and animation in a direction I wanted to explore.

The hunting book

This museum installation at Foix Castle brought Gaston Phoebus’ 14th-century hunting manuscript “Livre de la chasse” to life through projection. The brief: animate medieval characters and scenery to complement the physical book on display. I handled one chapter’s animation and the installation’s interactivity, standby mode and chapter triggers. The challenge was keeping everything period-accurate while making the technical interactions feel natural, like the book itself coming alive.

SIMULACRE

Inspired by Nick Bostrom’s 2003 simulation hypothesis, the idea that our world might be a virtual universe created by a far superior intelligence. This personal project was co-created with Guillaume.

We built a window display as a micro-universe, inviting viewers to look closely and uncover traces of the simulation. At its center, the project explores kinetic typography.

System Restore 2.0

System Restore traveled to São Paulo for FILE Electronic Language International Festival 2018. The original Place des Arts visuals were adapted for the 3 giant LED walls of the SESI Art Gallery. Same concept, different scale.

Innovating through cooperation

This installation at Desjardins’ headquarters in Lévis presents the organization’s innovations from 2000 to today. Working with GeM’s team, I played a key role in designing and building the interactive system, handled on-site installation and projection mapping, and animated parts of the content. A big part of the work was learning TouchDesigner on the fly and making sure the experience felt simple and reliable for real visitors using wall buttons and their phones.

System Restore 1.0

The original System Restore,The project that started the series. A multi-screen installation across 10 screens at Place des Arts de Montréal. The subject was knowledge, specifically what happens when we give digital systems enough intelligence to repair themselves. We want technology to simplify our lives, but we fear the moment it no longer needs us wil it be like Terminator, 2001, that quiet anxiety has always been there.

Sneaker Monster

It was a street art project we developed with Adidas Originals Shanghai to promote the Winter 2011/12 Superstar collection. I designed three characters, each holding a sneaker, then spent one week pasting 150 posters across Beijing, Shanghai, and Guangzhou. Each day, Adidas posted updates on Weibo with our locations and a challenge for followers: find all three monsters on the street, collect photos, and win a prize. The concept traveled to Taiwan, where the monsters got their own promo video. I did not do the motion, but this was my first project involving motion design.