TUBI The Stream of Consciousness · Campagne d’animation typo avec OTOH

Case study

Client

Tubi

Agence

Otoh Agency

Rôle

Motion design

Année

2024

The Stream of Consciousness

Aperçu

Tubi and Otoh wanted to turn data from the 2024 Stream Report into something people would actually watch. Five short videos, titles like Revenge Bedtime, Repetitive Thoughts, True Story, Original Content, and Coffee Buzz. Fast, type-driven, playful. The kind of project that's close to my personal taste, so yeah, I was into it.
The challenge: five cohesive videos, three weeks, team scattered across the US and Canada.

Le mandat

Worked closely with Art Director Brittany and Creative Director Matt to keep everything tight visually

The Stream opening title card, type in motion storyboard, Tubi Original Content. — Tubi Original Content, Storyboard 01

Of Consciousness title continuation frame, 2D type animation on purple, Tubi Original Content. — Tubi Original Content, Storyboard 02

74 percent Gen Z and Millennials data stat, kinetic typography in bold purple on white, Tubi Original Content. — Tubi Original Content, Storyboard 03

Prefer to Watch bold type frame, 2D type animation on light gray, Tubi Original Content. — Tubi Original Content, Storyboard 04

Lets Face It bold statement frame, type in motion yellow and white on purple, Tubi Original Content. — Tubi Original Content, Storyboard 05

Tubi Has Over announcement type frame, bold yellow on purple, Tubi Original Content. — Tubi Original Content, Storyboard 06

200 Originals drip type effect, type in motion with melting yellow letters on purple, Tubi Original Content. — Tubi Original Content, Storyboard 07

Serving Young Streamers bold type frame with silhouette figures, 2D type animation on yellow, Tubi Original Content. — Tubi Original Content, Storyboard 08

Crave bold white type with purple drip paint effect, type in motion on dark purple, Tubi Original Content. — Tubi Original Content, Storyboard 11

Illustrated cake with They type element, sequential 2D type animation on purple frosting, Tubi Original Content. — Tubi Original Content, Storyboard 10

Illustrated cake with What type element, kinetic typography on purple frosting, Tubi Original Content. — Tubi Original Content, Storyboard 09

What They Crave three-tier cake reveal with smartphone, culminating type animation frame, Tubi Original Content. — Tubi Original Content, Storyboard 12

Stylized mouth with Dig bold type insert, expressive type in motion on yellow, Tubi Original Content. — Tubi Original Content, Storyboard 13

End card with tubi.tv/thestream CTA, closing type animation frame with layered documents, Tubi Original Content. — Tubi Original Content, Storyboard 14

Phases de production

I jumped in by digging through Tubi's storyboards, illustrations, and brand assets. Illustrations were on the table early, but we quickly pivoted to have me focus entirely on motion. Five videos needed a rock-solid movement system, it was better to go deep on the animation than spread thin

I animated the first animation first. Not just to deliver one video, but to build the foundation. Timing, motion style, key moments, all tested here while the team was still locking the remaining storyboards with the client.

With that base established, I moved through the other four. Each needed its own energy and effects while staying part of the same series. Heavy type animation work, lots of iteration with the team, but the first sequence kept everyone anchored.

Once motion was approved, audio came in. Small visual adjustments to match the beat, then the sound designer sent back the final mix with subtle effects. I integrated everything, we ran a final QA check, and packaged all files for delivery.

Type-driven
motion

Every video is built around type in motion. That's the core. Tubi's Stream Report data becomes something you feel, not just read, through kinetic typography that moves with purpose and keeps your eye exactly where it needs to be.

two approaches across the series:

Flow visuel continu

No cuts. Or more accurately, you don't feel the cuts. Each scene flows into the next through continuous motion. Elements transform and carry over, rhythm never really breaks. That’s motion design doing its job. You travel through the video without noticing the edit.

Timeline serrée & coordination inter-city

Five videos in three weeks, across Montreal, New York, and Los Angeles.

« On apprécie vraiment tout le bon travail que Max a fait. L'équipe Tubi est est super contente. 👏👏 Le résultat est solide et tout le monde était excité par le rendu. »

Contributeurs & crédits

Executive Creative Director
Matt Heck

Managing Director
Janna Imrie

Art Director
Brittany Ellison

Copywriter
Sage Lucero

Creative Producer
James W. Lee III

Motion Design
Maxime Archambault

Production
Otoh.agency