Maxime Archambault · Motion design
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“Mon radar me dit que…” Campaign with Standish Communications

Case study

Client

Centre d’intégration au marché de l’emploi (CIME)

Agency

Standish Communications

Role

Motion design Illustration Audio 

Year

2023

Mon radar me dit que…

Overview

Standish Communications reached out when they needed a motion designer for CIME's awareness campaign about workplace discrimination. The brief: playful, inclusive animation aligned with CIME's mission of helping women integrate into the workforce. The challenge was keeping the tone light enough to be approachable while handling a serious subject, animation that invites people in, not lectures them.

The Ask

  • Animated 4 capsules
    (15 sec each)
  • Storyboards and illustrations
    (except for the first capsule)
  • Music and sound effects
  • Delivered in both horizontal and vertical formats

Collaborated closely with the Art Director to maintain visual consistency

Bold blue typography title card reading mon radar me dit que on pink background
Mon radar - Campaign Title Card
Illustrated purple wheelchair character with rainbow radar wheel from Mon radar me dit que storyboard 01
Storyboard 01 - Wheelchair Character 02
Accessibility discrimination message card from Mon radar me dit que storyboard 01 campaign
storyboard-01-accessibility-message-03
Close-up illustration of red employer character with bow tie from Mon radar me dit que storyboard 01
Storyboard 01 - Employer Closeup 04
Character development scene from Mon radar me dit que storyboard 01 by Maxime Archambault
Storyboard 01 - Character Development 05
Campaign end card with CIME and CNESST logos and monradar.ca from Mon radar me dit que
Storyboard 01 - End Card 06

Production Phases

01

At kickoff, Standish handed me the first storyboard, graphic elements, fonts, and logos. One clear direction in hand: stop-motion feeling. Solid foundation to build from.

02

I animated the first capsule in landscape with audio and sent it for validation. One approved before touching the rest. That's the way to go.

03

I got the green light. With a clear script in hand, I handled storyboarding, illustration, and animation for the remaining three capsules, keeping the style consistent throughout. No surprises.

04

All horizontal versions approved. Moving to vertical was straightforward, same attention, no time lost. Clean files, both formats, done.

The style never breaks

Same character family, four capsules.

Character development scene from Mon radar me dit que storyboard 01 by Maxime Archambault

Provided character

Developed character

Developed character

Character development illustration for capsule 02 of Mon radar me dit que by Maxime Archambault
Character development illustration for capsule 03 of Mon radar me dit que by Maxime Archambault
Character development illustration for capsule 04 of Mon radar me dit que by Maxime Archambault

A mini rig
for a minimalist character

No plugins.
Just layer parenting and nulls to control the eyes.
Simple rig, clean result.

‘’Time saver’’
tool

Good production isn't just animation, it's building tools that save time. I set things up to make the work faster and cleaner.

  • Custom Text Animator presets
  • Scratchy texture with easy color changes
  • Layer adjustments for a frame-by-frame effect
  • Jake Bartlett's chunky grain presets
Custom After Effects text highlight animation preset from Mon radar me dit que production by Maxime Archambault
Hand holding Vega Award 2023 gold trophy for Mon radar me dit que campaign by Standish Communications for CIME

Results

The campaign won a Vega Award in the Video/Online Video (Campaign), Non-Profit category. A nice recognition for the work Standish Communications put into this project , and a good reminder that thoughtful animation can support a cause that actually matters.

« Max perfectly captured the essence of the campaign and delivered animations that made all the difference. His mastery of motion design and professionalism were key to the success of this project »

 Standish Communications

Contributors & Credits

Animation
Maxime Archambault

Copywriter
Chloé Richer

First storyboard
Andy Boucher

Art Director
François Thibault

Production 
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