Maxime Archambault · Motion design
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FERA 2026 · Rebrand + Launch Film

Case study

Client

Regroupement des jeunes chambres de commerce du Québec (RJCCQ)

Agency

Max Make Motion

Role

Motion design · Art Direction · Audio 

Year

2026

Forum économique de la relève d’affaires

Overview

The RJCCQ needed a visual identity and launch video for their annual business summit for Quebec's young business leaders. Working closely with Irina Jelta under the "creative destruction" theme, I handled both art direction and motion design - letting me build concepts that worked from static to animated. The theme was perfect for exploring Network4's physics simulation: heavy type animation with intricate color work. The challenge was staying bold and energetic without looking too tech-heavy, since the summit's themes shift annually and the visual language needs to feel innovative across industries.

The Ask

Working closely with Irina Jelta

Contributors & Credits

 

Motion Design
Art Direction 
Maxime Archambault

Conseillère principale,
marketing et communications
Irina Jeltac